Since launching the business I have finally felt a sense of purpose and fulfilment, yet a notion of guilt that I am not living and breathing my brand. As I build a luxury inner beauty brand I have felt pressure to physically embody everything that my brand is. To me though, beauty isn’t about constantly striving for perfection and a flawless complexion, it’s about self acceptance and enjoyment.
...beauty isn’t about constantly striving for perfection and a flawless complexion, it’s about self acceptance and enjoyment...
Despite being a beauty brand founder, I’m not obsessed with the latest contouring craze, seeking out the ultimate concealer or obtaining an overwhelming cosmetic, skincare and beauty collection. I find myself more inclined to a minimalist lifestyle, having few things, yet premium quality in those possessions and experiences as opposed to acquiring loads of things that are just mediocre.
I no longer want to spend hours in the bathroom every week on my beauty regime or in the kitchen trying to make superfood powders taste good. Because I always want to feel free and have moments every single day of little luxuries, whether it’s skipping the gym and going to a day spa, eating dessert after dinner, sipping on a rose beauty drink or sleeping in — the luxury of letting go.
The ethos for my brand lies within this effortless approach of enhancing your natural beauty whilst indulging in a truly beautiful experience of relaxation and luxury.
I didn’t create CILK just to be an entrepreneur and make money, almost anyone can do that. I am here to do business differently, not only by innovating inner beauty products that are special, but to connect with you.
If you ever want to reach out, you can, I’m a real person who cares about my customers and community, you can connect with me at firstname.lastname@example.org. And I will always reply.
This is just the beginning, this is my commitment to my customers, I look forward to sharing this journey with you.